In February 2020, I embarked on an exciting journey, launching my very own design venture with a singular vision: to craft a luxury womenswear label inspired by my top design. Little did I know that the world was about to change dramatically. Just as I was taking my first steps, the global pandemic struck in March, altering the course of my creative path. Faced with the new reality of a world confined indoors, I adapted my designs to cater to the changing needs of the times.

The Beginning


As my journey unfolded, I encountered unexpected challenges that tested my determination. My overseas manufacturer became unfeasible due to freight complications, leading me to seek out a local alternative. This shift marked a departure from my original vision, a decision that was undeniably tough for me. The designs I had so passionately crafted were set aside temporarily. However, towards the end of 2021, as people began to venture out again, I seized the opportunity to return to my initial dream. In 2022, after months of meticulous research, I crossed paths with Aimee Smale, a talented fashion consultant. Which then embarked on a journey to rebrand and pursue my aspirations, birthing Francesca Alice London. This transformation represents the resilience and unwavering commitment that define my brand's essence today.


My dream is now a reality creating a captivating collection anchoring in my signature design, partnering with a manufacturer renowned for impeccable quality. My brand embodies the essence of celebrating women through clothing, drawing inspiration from the beauty of women. After a year of dedication and refinement, I proudly launched in March 2023. Today, Francesca Alice London graces the shelves of two boutiques, made its debut on Sky TV, and has been worn and modeled by notable celebrities. Also, completing my first pop up shop in August at the Trafford Centre, Manchester. Looking ahead, my aspiration is to expand the collection and transform FA into a global sensation, celebrating women worldwide through our unique designs.