In February 2020, I embarked on an exciting journey, launching my very own design venture with a singular vision: to craft a luxury womenswear label inspired by my top design. Little did I know that the world was about to change dramatically. Just as I was taking my first steps, the global pandemic struck in March, altering the course of my creative path. Faced with the new reality of a world confined indoors, I adapted my designs to cater to the changing needs of the times. The pandemic forced me to reevaluate my initial plans. With the fashion industry facing unprecedented challenges, I knew that I had to pivot in order to survive and thrive.

The Beginning


As my journey unfolded, I encountered unexpected challenges that tested my determination. My overseas manufacturer became unfeasible due to freight complications, leading me to seek out a local alternative. This shift marked a departure from my original vision, a decision that was undeniably tough for me. The designs I had so passionately crafted were set aside temporarily. However, towards the end of 2021, as people began to venture out again, I seized the opportunity to return to my initial dream. In 2022, after months of meticulous research, I crossed paths with Aimee Smale, a talented fashion consultant. Which then embarked on a journey to rebrand and pursue my aspirations, birthing Francesca Alice London. This transformation represents the resilience and unwavering commitment that define my brand's essence today.


My dream is now a reality creating a captivating collection anchoring in my signature design, partnering with a manufacturer renowned for impeccable quality. My brand embodies the essence of celebrating women through clothing, drawing inspiration from the beauty of women. After a year of dedication and refinement, I proudly launched in March 2023. Francesca Alice London is a standout in boutique displays, having garnered attention on prestigious platforms like Sky TV and Loose Women. Hello magazine recognized us as the go-to destination for the fashion-forward must-have blazer, famously worn by Mollie King. Additionally, we recently concluded our debut pop-up shop at the Trafford Centre, Manchester. Looking forward, our aim is to expand our collection and propel FA into a global sensation, celebrating women worldwide with our distinctive designs.