About Us

The Beginning

Francesca Alice started with one top — a piece I re-designed because it felt so true to me. When someone offered me all the money in her purse to swap, I knew I had something special. I dreamed of building a collection around it, but COVID hit and plans were paused. To keep the brand alive, I designed loungewear in Manchester until, after lockdown, Aimee Smale helped me bring my first vision to life. It was worn by celebrities, featured on TV, and even appeared in HELLO!magazine.

Today

Now based in Dubai, I’ve found my “why.” Living here showed me the need for clothes that are easy yet elevated, versatile yet exclusive. Today, everything is handmade with my small team of seamstresses — multiway tops, co-ords, and statement pieces designed to work hard for your wardrobe while keeping a designer feel at an attainable price.

Tomorrow

This is only the beginning. I’ll keep creating limited collections that tell a story each season, always effortless and unique. And one day, I’ll offer a bespoke service — working one-on-one with women to design pieces for life’s most special moments.