About Us

The Beginning

Francesca Alice started with one top — a piece I re-designed because it felt so true to me. When someone offered me all the money in her purse to swap, I knew I had something special. I dreamed of building a collection around it, but COVID hit and plans were paused.

To keep the brand alive, I designed loungewear in Manchester until, after lockdown, Aimee Smale helped me bring my first vision to life. The pieces were worn by celebrities, featured on TV, and even appeared in HELLO! Magazine.

Today

Now based in Dubai, I’ve found my why. Living here showed me the need for clothing that feels effortless yet elevated — versatile enough for day, exclusive enough for night.

Today, every Francesca Alice piece is handmade with my small team of seamstresses. Multiway tops, co-ords, and statement pieces designed to work hard in your wardrobe, while keeping a designer feel at an attainable price.

This vision came to life with the opening of my flagship Francesca Alice Boutique inside O Beach Dubai. A destination where women can shop in person, try everything on, and experience the brand as it was always meant to be. No waiting, no compromises, just thoughtfully designed pieces, ready for beach days, brunch plans, and bar nights.

Tomorrow

This is only the beginning. Francesca Alice will continue to grow through limited collections that tell a story each season.

The vision is to expand globally, opening more Francesca Alice boutiques in inspiring destinations around the world, while evolving the collections, always staying true to the brand’s signature balance of ease, exclusivity, and considered design.