About Us

The Beginning

Francesca Alice started with one top — a piece I redesigned simply because I loved it. When someone offered me everything in her purse to swap, I knew I had created something special.

What began as one design grew into a collection, later worn by celebrities, featured on TV and appearing in HELLO! Magazine.

Today

Relocating to Dubai shaped Francesca Alice into a brand with purpose. I struggled to find considered resortwear that felt unique without the designer price tag — I wanted something special, not fast fashion or the same pieces everyone else was wearing.

So I chose my own fabrics and designed our signature multi-tie co-ord: one outfit that could be styled multiple ways and take me from the beach, to lunch, to the city at night. I had the first pieces handmade here in Dubai, and it grew from there.

Dubai reimagined resort living by putting city life beside the beach, so I wanted to reimagine resortwear in the same way — creating intentional, versatile pieces designed for both.

Since then, Francesca Alice has opened its first boutique in Dubai and expanded into bespoke design and uniforms for hotels and hospitality — always with the same idea at its heart: designing pieces with purpose.

Tomorrow

The future of Francesca Alice is about continuing to design with intention — creating considered pieces, signature prints and styles that feel special enough to collect.

Staying true to our roots in Dubai and our handmade approach, while growing Francesca Alice through exciting partnerships, collaborations and retail spaces around the world.

Considered by design. Made to be collected.