Beae Builder
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In The Beginning

MY STORY


In February 2020, I embarked on an exciting journey, launching my very own design venture with a singular vision: to craft a luxury womenswear label inspired by my top design. Little did I know that the world was about to change dramatically. Just as I was taking my first steps, the global pandemic struck in March, altering the course of my creative path. Faced with the new reality of a world confined indoors, I adapted my designs to cater to the changing needs of the times. The pandemic forced me to reevaluate my initial plans. With the fashion industry facing unprecedented challenges, I knew that I had to pivot in order to survive and thrive.

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As my journey unfolded,

MY CRAFT

 I encountered unexpected challenges that tested my determination. My overseas manufacturer became unfeasible due to freight complications, leading me to seek out a local alternative. This shift marked a departure from my original vision, a decision that was undeniably tough for me. The designs I had so passionately crafted were set aside temporarily. However, towards the end of 2021, as people began to venture out again, I seized the opportunity to return to my initial dream. In 2022, after months of meticulous research, I crossed paths with Aimee Smale, a talented fashion consultant. Which then embarked on a journey to rebrand and pursue my aspirations, birthing Francesca Alice London. This transformation represents the resilience and unwavering commitment that define my brand's essence today.

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The brand today...

Worldwide

 Shipping 

Made With Love

Designed In-House

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