In The Beginning
MY STORY
In February 2020, I set out to create a luxury womenswear label. Growing up, I always loved fashion and styled outfits from a young age, searching for unique pieces that nobody else had. However, all the distinctive clothing I found was far too expensive. When I turned 20, after years of wanting and planning, I had the confidence to create my own brand, offering exclusive, affordable, limited-run collections to fill the gap. My inspiration came from a favourite top I wore on repeat for years, which always got attention. Once, a girl even asked to buy it off me in public, and I knew I was onto something amazing. Then, the global pandemic hit in March, altering my creative path. Faced with a world confined indoors, I adapted my designs to meet the changing needs of the times. With the fashion industry facing unprecedented challenges, I knew I had to pivot to survive and thrive. I never lost sight of my dream and continued to push forward.
As my journey unfolded,
MY CRAFT
Freight costs became expensive, so I found a local manufacturer and shifted to designing casual wear and loungewear to survive. As the brand continued to grow, and as the world slowly started returning to normal, I connected with Aimee Smale, a fashion consultant, who helped me find a new manufacturer and bring my original vision to life—creating a collection inspired by my top design. In 2023, I launched a 7-piece collection, including some tailored pieces because no wardrobe is complete without a blazer! I added my unique touches to all, creating my childhood dream. I want to celebrate women's femininity through clothing and inspire others to never lose sight of their dreams. My designs aim to be your trusted go-to pieces in your wardrobe year after year, using earthy, seasonless tones that never date. From occasional pieces to tailored staples, it's all about investment fashion—buy now and wear forever.
THE SUCCESS
